The Municipality of Rethymno, the Regional Unit of Rethymno, and the Rethymno Chamber of Commerce revive one of its oldest cultural institutions, “The Cretan Diet Festival”. The events are clearly oriented to the promotion of awarded Cretan products, especially the local wine. The Cretan Diet has long been hailed as healthy, based on the high-fiber fresh fruits, vegetables, and pulses, as well as on fresh fish and dairy products. The Festival is organized every July. It's a week full of tastes, colors, and music showcasing high-quality Cretan products. During the events are offered:
- Trade fares of Cretan Products
- Food and wine seminars where visitors can be informed by experts about the methods of production, their attributes, their high-quality standards, and their health benefits.
- Special menus offered by restaurants and hotels are based on local products and ingredients.
- Many more cultural events with the participation of well-known Cretan artists as well as from the rest of Greece.