Enjoy a video with the highlights of the event.
The goal is to reach out to the senior Swedish travelers and promote travel services, hotels and great destinations in Greece, tailored for this important target market. The age group of 55+ is a much sought-after demographic group that has captured the attention of all major tourist destinations around the world, Greece is amongst the top loved ones for the educated Swedish traveler!
With senior citizens (55 years old and over) representing around 25% of the European population, we feel that the contribution of senior citizens to the European tourism industry is significant and should be reinforced to face the challenge of seasonality, stimulating economic growth and jobs in our city. We acknowledge the importance of fostering transnational tourism activities by developing tourism off-season for seniors in Europe, a population group that includes individuals with both purchasing power and leisure time.
Rethymno is a sustainable smart city that supports innovative solutions for age-friendly environments. We offer insights on Greek wellness traditions and practices which have scientifically been proven to improve longevity from both a quantitative and qualitative perspective throughout the entire year. With Crete being a significant contributor to 'The Mediterranean Diet,' this wellness component is highlighted with hands-on cooking classes and olive oil and spice workshops by local culinary establishments alongside local cooks, bakers, and chefs. One of the great advantages of Cretan cuisine is its simplicity, the purity of its flavors. Wild greens and pure olive oil constitute perhaps the greatest capital of Cretan cuisine. For visitors today, the exploration of Cretan traditional products is an additional journey of discovery and significant culinary experience.
Rethymno's vibrant community comes alive with so many representations of our decidedly different culture happenings. Whether it's a musical performance from a local musician or an eco-friendly event, an exhibition at the numerous museums or at the Fortezza castle, Rethymno region's artistic characters is committed to sharing their craft and creating a one-of-a-kind experience for locals and visitors alike.
Explore downtown Rethymno as the streets and sidewalks are transformed into a creative hub filled with beauty, demonstrations, and performances. Local businesses and organizations host unique shop offers, performances and more creative projects to discover.
A variety of performances and programming for all ages and interests are scheduled throughout the coming months at venues like the House of Culture, Fortress, Municipal Garden and many more. Stay tuned at www.rethymno.guide.
Crete is also an island with enormous geological contradictions and special weather conditions that have formed unique landscapes, surprising the visitors and keeping senses constantly alert. In Rethymno inland, you can truly appreciate walks around nature, the wild beauty of its numerous gorges, as well as the flora and fauna which is abundant and will fascinate and inspire those who want to explore its treasures.
Rethymno proudly promotes itself also as an ideal active destination. In October 2020 Rethymno will host the most important 50+ Gymnastics Festival: the Golden Age Gym Festival. This Festival is not only a week of recreation but offers also the possibility to all participants to improve their abilities, to discover new activities and sports and make new friendships! Come to live the Golden experience with us!
